Milestones in a success story
Foundation stone
Several companies in the import and sale of petroleum products found the «Association of Independent Petrol Importers».
The brand
The AVIA brand is defined based on the aviation industry’s demand for high-quality fuels for aircraft.
The brand also makes a visual appearance with the first AVIA logo.
Own petrol tank farm
Foundation of «AVIA-Rhein-Tanklager AG, Basel», later to become AVIA AG. After the end of the war, the expansion creates the largest Tank farm in Switzerland.
New look
The reference to aviation is also manifested in the new logo.
The consistent focus on high-quality products is also appreciated in racing.
Crossing borders
Following the founding of AVIA France and AVIA Deutschland (1952), the brand becomes more attractive to companies in other European countries.
AVIA INTERNATIONAL is founded in 1960.
Own Rhine tankers
AVIA-Tankschiff AG builds three of its own tankers by 1972 and operates them on the Rhine.
Logo and brand
Due to stricter trademark protection regulations, first ESSO claims the oval shape for itself and then Daimler-Benz claims the propeller as an imitation of its Mercedes star.
The new logo is not created without negotiations.
Multiple growth
Founding of «Cooperative AVIA lubricants» for the joint purchasing and distribution of lubricants and greases.
The AVIA companies from the different countries build the common umbrella «AVIA INTERNATIONAL».
First motorway petrol station
Switzerland’s first motorway service station is called AVIA and opens in Kölliken.
In tune with the moment
Pragmatism and reductionism also manifest themselves in the AVIA logo.
Dynamism and innovation
The dynamism of the 1990s due to the new economy and its diverse influence in the business environment is also reflected in AVIA‘s image.
Innovation I
Opening of the first AVIA hydrogen filling station in St. Gallen
Change to the current name «AVIA Association of independent Swiss importers and suppliers of ernergy products, Cooperative»
Innovation II
Pioneering project for the production of green hydrogen in the St. Gallen Kubel
Innovation III
By founding «AVIA VOLT Suisse AG», AVIA is making a valuable contribution to E-mobility in Switzerland.
Off into the future
The success story continues …